The Mobile Data Association

BBC Radio 1's Picture Message Day, held on Friday 11th December 2009, has been judged a massive success.

Produced as part of the Radio 1 Access All Areas week, listeners were invited to send in pictures of themselves, taken on their camera phones. With the active support of the Mobile Network Operators, who enabled all picture messages sent to the Radio 1 shortcode 81199 to be free for the 24 hour period, message traffic hit record levels. Some of the results can be viewed at http://www.bbc.co.uk/radio1/mmsday/