|International success for Service Delivery platform MACS|
MATERNA Communications implements new mobile content delivery service in partnership with Belgian mobile operator BASE
The information and telecommunications specialist MATERNA, Germany, announces the launch of a new content delivery service in partnership with BASE, the third mobile operator on the Belgian market. This service is powered by MATERNA Communications’ Media Application and Content Server (MACS) – the innovative platform for Multimedia and Entertainment for mobile and home. MACS allows to deliver all types of mobile content, e.g. ringtones, real sounds, music, pictures, themes, animations, java games, videos, plus a wide range of marketing–based promotion services, via various bearers, making use of several off-line and on-line billing mechanisms and under control of powerful back-office tools.
MATERNA Communications enhances BASE's mobile content marketing and service portfolio through its MACS platform. This herewith allows BASE to increase its potential business market, enlarge its range of value propositions and enhance customers’ satisfaction.
Under its B2C brand name "Fun for Fones", MATERNA Communications provides a music, images and games content catalogue on www.f4f.be. This service is reachable from the BASE WEB portal (www.BASE.be).
MATERNA Communications offers a complete and rich catalogue of content items in French, Dutch and English, which is regularly refreshed. This content comes from both MATERNA’s own content factory and its content provider partners, including Major Labels. The music offering in particular includes real and polyphonic ringtones based on Belgian charts (singles) and popular music categories such as new, pop, rock, R&B, etc. The images offering includes wallpapers, animations and mobile themes, for categories such as celebrities, comics, love, zodiac, etc. All these categories also include content linked to specific calendars events such as Halloween, Christmas, etc.
Mobile content is ordered via premium SMS short codes, in various price ranges according to the content categories offered. In the future, direct WEB payment will also be made possible, with billing being directly put on the end-user’s mobile invoice.
MATERNA Communications manages the complete solution for BASE, hosted and operated on a 24 * 365 scale within MATERNA Communications’ Datacenter.
"MATERNA Communications allows BASE to truly develop a new market, particularly but not only intended for our youth segment, allowing our customers to order and receive great mobile content on their mobile phones, with more choice and value than ever before" said Bob Blaauw, BASE’s Manager for Data Services & Content.
"We are very proud to have become BASE’s selected partner, for building this close partnership and bringing our MACS –based platform service with a rich content portfolio to their customers. Once more, MATERNA Communications worldwide reputed service delivery solution MACS proofs to rank amongst the best of breed products in this buoyant market place. BASE will also benefit from our structured headquartered support together with our close local presence, to ensure greatest success with this project" said MATERNA Communications Regional Manager Robert Nobelen.
About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs over 1,300 people worldwide and in 2007 achieved sales of 175 million euros. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. MATERNA also has a successful market position as MVNE and is an internationally recognised provider of fixed line network services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The Business Information portfolio consists of process and technology support, as well as the associated implementation of IT solutions. Important sectors are public administration, information and communications technology, as well as the discrete manufacturing industry. MATERNA also has excellent service management and web service skills.
BASE n.v./s.a. is a 100% subsidiary of KPN Mobiel N.V., the mobile division of Koninklijke KPN N.V. KPN offers mobile voice and data services in Germany (E-Plus), Belgium (BASE) and the Netherlands (KPN, Hi and Telfort). At the end of June 2008, BASE had 535 employees and a market share in number of customers of around 24%. In 2007, BASE had a yearly turnover of 613 million euros. The company’s headquarters are in Brussels; it positions itself as a challenger and an innovator in products and services via a segmented approach.
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