|Mobile Data Association creates target of collaborative cross-industry event platform|
25th March 2009. The Mobile Data Association (MDA) has committed to create an event platform to allow the mobile industry to forge closer working relationships with the operators.
This was the key commitment to emerge from the MDA’s recent Analyst event, which asked how the mobile market will thrive during the downturn.
Bringing together many of the mobile industry’s most respected industry analysts at London’s City University, the event reflected a demand from mobile players for improved access to the gatekeepers of the mobile industry: the mobile network operators.
The request was echoed in the sentiments of the analysts, who said that enhanced integration and collaboration would ultimately create better opportunities and help to grow the industry.
Subsequently, the MDA has pledged to devise a meaningful stage for its members to work closely together with each other and other key industry stakeholders such as the operators.
A highlight of the MDA calendar, the Analyst event is a proven attraction to mobile business leaders keen to hear the informed, research-led opinion of those charged with assessing what’s next for mobile.
The event was rounded off with an interactive panel session chaired by
Helen Keegan of Beep Marketing and The Women in Mobile Data Association.
Speaking about the event, MDA Chairman, Steve Reynolds, said: "While predicting future development is always challenging, the considered analyst insight and challenging questions from the floor combined to make the event a great success. Talk of green shoots was tempered by a need for all points in the mobile value chain to work together.
"On the evidence of this event, the mobile industry is in good shape and well positioned to continue to grow, but a commitment to innovation in everything we do is essential."