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zero to £45 million - in just 3 years!
UK Charity donations using the charity text shortcodes have grown to an estimated £45 million in just 3 years since they were introduced, according to the latest research from Premium Rate Regulator, PhonepayPlus.
The Mobile Data Association worked with the Mobile Network Operators to produce the framework covering the special 70xxx series of shortcodes that enable donations outside of VAT under HMRC rules. Since their introduction in 2009 these codes have enabled many smaller charitable organisations, as well as the large national campaigns such as Comic Relief, to engage with a wider donor audience - with the appeal of small, instant, donations (typically £2-£5).
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With an estimated six billion of the planet’s population connected to mobile the potential to continue to add human connections may begin to be limited by the global population growth, but the race won’t stop there. The next challenge is to connect more and more machines to mobile networks.
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The Technology Strategy Board today launches a new competition for grants in the area of technology-inspired innovation.
The competition is open to small and micro companies only, working either singly or in collaboration with one partner.
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O2 Health has launched Help at Hand, the UK’s first telecare service built around mobile technology. In a major step forward for the care industry, Help at Hand expands telecare support beyond the boundaries of the home giving people with long term conditions the freedom, reassurance and support they need to go about their daily lives – outside of their immediate care environment.
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